What are News or RSS Feeds?

News feeds allow you to see when websites have added new content. You can get the latest headlines in one place, as soon as its published, without having to visit the websites you have taken the feed from. Feeds are also known as RSS. There is some discussion as to what RSS stands for, but most people plump for 'Really Simple Syndication'. In essence, the feeds themselves are just web pages, designed to be read with special readers instead of regular web browsers.
How do I start using RSS Feeds?

In general, the first thing you need is something called a news reader. This is a piece of software that checks the feeds and lets you read any new articles that have been added. The imaging software “OLYMPUS Master 2” includes such a news reader. Get the full version for free as a download here or order the CD in our Online Shop.

These news readers let you catch up with your RSS feed subscriptions in the same way that you either download your e-mail.
Once you have chosen a news reader, all you have to do is to decide what content you want it to receive. For example, if you would like the news from Olympus Europe, simply simply click on the Orange button  below of this website.

You can subscribe to the feed in various ways:
Drag and drop the URL or the button of the feed into your news reader or cut and paste the URL.
Most sites that offer feeds use a similar orange button, but some may just have a normal web link.

Which RSS Feed does Olympus offer?

Currently the following Olympus Europe RSS Feed is available:
Latest Product News:  http://www.olympus-europa.com/site/consumer/rss/camerarss.xml